Oventrop becomes the digital leader in the construction supply industry with Salesforce
Oventrop GmbH & Co. KG, a renowned manufacturer of valves, control and system technology for heating, cooling and drinking water, has undergone a remarkable transformation in collaboration with IBS Technology and Salesforce and has become a pioneer in the construction supply industry.
The implementation of Salesforce has created a “single source of truth” that enables Oventrop to realize a 360-degree view of every customer. This means that all customer data and interactions are recorded in one central location, which has revolutionized the work of the sales and customer service teams.
One of the most noticeable improvements has been in sales and customer service. By intelligently prioritizing customer requests and dramatically speeding up service processes, Oventrop was able to significantly increase customer satisfaction. Employees always had access to up-to-date information, which raised the quality of customer service to a new level.
The user-friendliness of Salesforce delighted employees of all ages. The intuitive user interface facilitated familiarization and enabled quick success in using the new software. This led to a more efficient way of working and increased productivity throughout the company.
The rapid introduction of Salesforce was also due to the technical and industry-specific know-how and expertise of the implementation partner. They supported Oventrop right from the start with the customization and integration of the platform so that the benefits could be realized quickly.
Another important achievement was Oventrop’s targeted and precise marketing. Salesforce enabled the execution of lead-nurturing activities and the implementation of cross-channel marketing campaigns. This led to a more effective customer approach and an increase in sales opportunities.
Overall, the collaboration with Salesforce has catapulted Oventrop to the top digital position in the construction supply industry. The implementation of a single source of truth, the improvements in sales and customer service, the high level of user-friendliness and the targeted marketing have led the company into a new era of success. Oventrop remains innovative and customer-centric to continue to meet the high standards customers expect from a digital leader.
Implementation partner: IBS Technology
“With Salesforce you realize: they live CRM. It’s not just the technology itself that impresses, but also the speed of implementation.”
Johannes Rump, Managing Director
