What companies can learn from the Lenten season


Today, on Ash Wednesday, the Christian season of Lent begins. Many people abstain from various foods and everyday products for exactly 40 days before Easter. What does Lent have to do with business life? Find out here what companies can learn from Lent and why it can be interesting even for non-Christians.

Why fast?

Lent is a time for reflection and self-reflection. It is also a time when we can focus on what is essential and clear our minds.

Our work and personal lives are filled with activities, obligations, and great things that we cannot do without. Most of the time, everything happens automatically, and we don\’t even think about whether we really need \”all of it.\”

Therefore, Lent is a good opportunity to give up certain things with others. Often we are surprised at the end of the 40 days how much happier we can be with less.

What we and companies can learn from Lent

  1. Setting priorities
    Lent reminds us to set our priorities correctly. This is also essential for companies. It is important to focus on the things that are truly important and avoid unnecessary distractions. Companies can learn from Lent to have clear goals and pursue them consistently.
  2. Practicing abstention
    Lent requires abstinence. This means that we have to let go of things that are \”supposedly\” important to us. Companies can learn the necessity of sometimes giving up things to be successful. For example, it may be necessary to forgo certain products or services that are not profitable or not part of the company\’s core competency.
  3. Increasing efficiency
    During Lent, many people try to use their time more efficiently. By giving up certain things, new time windows are created in everyday life that can be used elsewhere. This can also be beneficial for companies. Companies can use their newfound time to optimize their core processes and increase their efficiency. By implementing time management methods and automating processes, companies can save time and money and work more effectively.
  4. Making better decisions
    When companies focus on what is essential and eliminate unnecessary distractions, they can make better decisions. By clarifying their priorities and focusing on their core competencies, they can make decisions faster and more effectively.
  5. Improving employee motivation
    When companies focus on what is essential and set clear priorities, they can better motivate and engage their employees. Employees will better understand which tasks and projects are important to the company and can focus on successfully implementing them.
  6. Promoting sustainability
    Lent encourages us to think about our actions and live more sustainably. Companies can act more environmentally conscious and implement sustainable business practices. For example, companies can implement recycling programs or produce more environmentally friendly products.
  7. Building a stronger brand image
    By implementing sustainable business practices and emphasizing their responsibility to society and the environment, companies can build a stronger brand image. Customers are increasingly interested in working with companies that are committed to sustainability and social responsibility.


Lent can teach companies valuable lessons on how to optimize their business practices and focus on what is essential. By setting priorities, giving up things that are not part of the company\’s core competency, increasing efficiency, and implementing sustainable business practices, companies can be successful. If companies integrate these principles into their business practices, they can positively stand out from the competition and build a sustainable future.


Lent is a religious practice practiced by many Christians during the time leading up to Easter. It is a time of reflection and preparation for Easter.

Fasting has been practiced in Christianity since its inception. Lent begins on Ash Wednesday, always exactly 40 days before Easter, and ends on that day as well.

Companies can learn from Lent by focusing on what is important, setting their priorities, doing without things that are not part of the company’s core competence, increasing their efficiency and implementing sustainable business practices.

It is good when companies forego things that are not part of their core competence or are not profitable. This saves resources and companies can focus on the most important matters. In general, it is good practice to plan and manage resources carefully.

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